PRESS RELEASE
FOR IMMEDIATE DISTRIBUTION
Get into the summer groove with the
Beauty & Wellness Tour
Helping women find “ME” moments in their
hectic days
May-June 2008 — Women interested in improving their
look and confidence this summer are invited to their local
Wal-Mart Canada store for the arrival of the Beauty & Wellness
Tour, the ideal opportunity to obtain personalized beauty advice
from trained consultants. This year’s Tour has 200 events
in Wal-Mart Canada stores across the country. For a complete
list, please see www.pgcanada.ca.
Steven Sabados and Chris Hyndman, style experts and Procter & Gamble
program spokespersons, encourage women to take some time for
themselves and visit the special in-store kiosk. Women will
have the chance to meet with beauty advisors who will draw
up a “prescription beauty card” specifically tailored
to their hair and skin types and beauty needs. Visitors will
also get to touch, smell and sample featured products from
popular brands such as Clairol, CoverGirl, Venus Embrace and
Olay among others, while obtaining recommendations and tips
from advisors.
Customers will receive an informative booklet with a plethora
of beauty tips ranging from advice on hairstyling and haircolouring,
to dental and skin care. They will also be able to take advantage
of the special Tour promotion that rewards them with a $10
Wal-Mart gift card mailed to them when they purchase $25 worth
of participating products.
“It’s important to encourage women to spend time
on themselves,” said Steven Sabados. “We find that
too many women overlook their own needs. Hopefully the gift
card will allow them to treat themselves.”
The Beauty and Wellness Tour is designed to help women find
these few “ME” moments in a day, where they can
pamper themselves and embark on a voyage of self-discovery
that awakens them to an array of possibilities to enhance their
beauty and wellness.
“ ‘ME’ moments are hard to come by and – at
the same time – so deserved,” said Chris Hyndman. “The
Tour will help women find quick and easy ways to modify their
daily routine, with simple changes that can make all the difference.”
Thinking of sporting a bright, breezy and summery look? Maybe
changing your haircolour to match your upbeat mood now that
the warm weather has arrived? Quite often, just spending a
few moments getting the proper information, seeking out the
opinion of knowledgeable consultants and finding the right
products can make a dramatic difference in how you look and
feel.
About Wal-Mart Canada
Founded in 1994 and based in Mississauga, Ontario, Wal-Mart
Canada serves more than one million Canadians each day at its
267 discount stores, 32 Supercentres and six SAM'S CLUB operations.
The company has more than 77,000 associates in Canada and is
one of the country’s largest employers. Wal-Mart Canada
operates one of the strongest community involvement programs
in Canada and contributed $19 million last year to causes across
the country.
About Procter & Gamble Canada
Three billion times a day, P&G brands touch the lives
of people around the world. The company has one of the strongest
portfolios of trusted, quality, leadership brands, including
Pampers®, Tide®, Always®, Pantene®, Mach3®,
Bounty®, Pringles®, Swiffer®, Folgers®, Charmin®,
Downy®, Iams®, Crest®, Oral-B®, Actonel®,
Duracell®, Olay®, Clairol Nice ‘n Easy®,
Herbal Essences®, Head & Shoulders®, Gillette® and
Braun®. The P&G community consists of almost 140,000
employees working in over 80 countries worldwide. P&G is
the leading consumer products companies in Canada with over
$2.7 billion in annual sales. Please visit www.pgcanada.ca for the latest news and in-depth information about P&G
Canada and its brands.
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For further information, please contact:
Kathleen Stelmach
Torchia Communications
416-341-9929, ext. 227
Kathleen@torchiacom.com |
