Torchia
Communications is a proud national sponsor of the CPRS Accreditation
program. The company is committed to promoting the status of public
relations as a key function in a healthy social environment and
corporate sector.
CPRS Accreditation (APR) is a respected measure of professional
experience in the field of public relations. The program recognizes
the dedication, energy, perseverance and competence of public relations
professionals. An APR designation reassures organizations that
the PR services they will receive from a consultant is grounded
in a solid body of knowledge, adequate experience and understanding
of best practices. For more information, please visit. www.cprs.ca
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| Dorval’s Heather Bisset Awarded the 2007 Torchia Scholarship |
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| As she perused an online PR and marketing publication several months ago, Heather Bisset’s attention was drawn to an ad soliciting applications for the first-ever Torchia Scholarship in Public Relations/Communications. The $1,500 scholarship, awarded by the Communications and Public Relations Foundation, honours a student that best exemplifies the spirit and practice of bilingualism in the Canadian communications and public relations profession. |
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| Heather Bisset, a Dorval, Quebec resident who is completing a graduate diploma in Marketing Communications at HEC Montréal, noted the application deadline, and realized she might be hard-pressed to get the application in on time. But she wasn’t about to pass up an opportunity, and quickly managed to put together a submission. |
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| “I submitted the application, never thinking I would win, remarked Bisset. I was ecstatic when I got the call (from Public Relations and Communications Foundation Chair Barbara Sheffield). It’s a great honour, and a source of motivation, academically and professionally.” |
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| Bisset, who also holds a Bachelor’s degree in Journalism from Concordia University, is in her final trimester at HEC Montréal, and the Torchia Scholarship funding will pay for her academic expenses during this last term. |
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| When the fluently bilingual Bisset isn’t studying toward her degree, she can usually be found at Robin Palin Public Relations Inc. (RPPR), a Pointe Claire agency she joined five years ago and where she currently works as an account manager with expertise in managing national and international media relations programs, internal communications, and event planning. Her work in this field has included such diverse clients as The Transplantation Society, Comfort Keepers, and Rick Hansen Wheels in Motion. |
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| “I just love the job, especially the family atmosphere we have in our office, said Bisset. While I did earn my degree in journalism, I felt I was better suited for a career in public relations. I took a chance and accepted an internship with RPPR, and I’ve been here ever since!” |
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| To learn more about the Torchia Scholarship or apply, visit http://cprs.ca/files/e_TorchiaScholarship.pdf |
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